Socrates Essays (385 words) - Socratic Dialogues, Socrates

Socrates 2.a) Why does the Athenian jury convict Socrates, and for what reason does Socrates keep up his blamelessness? b) Do you think it was directly for Socrates to acknowledge his discipline of death without escaping, despite the fact that he thought he was honest? The Athenian jury convicts Socrates of debasing the adolescent. They feel that Socrates has prevented the young from having an independent mind. This is conflicting with the laws of the city. Socrates keeps up his guiltlessness for some reasons. One explanation is Socrates didn't consider demise to be a terrible thing. He understood that he would kick the bucket some time or another in any case, so he didn't fear it. He likewise accepts that the individuals that condemned him will experience the ill effects of his demise, just as the town and understudies. Socrates feels that nobody will cause these individuals self-to reflect. Another explanation Socrates kept up his honesty is on the grounds that it made his showing increasingly important. By him kicking the bucket for what he puts stock in shows to the city and to his understudies that he trusts in his own Patragas 2 lessons making them likewise have confidence in his lessons. Socrates felt that it was dishonorable to foul up. By him conceding he wasn't right then he was conceding that his lessons weren't right. This would wreck his journey to be the savvies man. I accept that Socrates made the best choice by tolerating his discipline and not escaping. In the event that he would have fled he would have been admitting to his understudies and to the city that he wasn't right and that is the reason he is running. I feel that by tolerating his destiny, he is getting his lessons across in an a lot more grounded way. Socrates doesn't fear passing, so I feel that he isn't being rebuffed. After his demise he will be viewed as perhaps the most astute man to ever live. This was his journey in the first place. His understudies and the town's kin will savor his lessons since he is demonstrating the amount he puts stock in himself, which brings about others putting stock in him moreover. I feel that since Socrates was captured for tainting the adolescent he was given a chance to set his lessons. By tolerating passing as discipline, Socrates is demonstrating that his lessons are valid and he has confidence in them. Theory

Advertising Has Got Negative Influence to the Society Assignment

Publicizing Has Got Negative Influence to the Society - Assignment Example Moreover, notices are for willing individuals, no one is compelled to look for administrations or items in the adverts.  Speaker 1: Some adverts advance prostitution or other unfortunate propensities and practices in the general public. For example, we have seen blameless women attempting the way of life of the models and craftsmen they see on TV. Lion's share enter such life not knowing the outcomes that could accompany such. Take occasion the adverts of ladies and female condoms, ladies express outfits and those with drugs implied for fetus removal among other unscrupulous ramifications in the general public. Little youngsters wind up losing their virginity in youthful age as they embrace such awful lives.  Speaker 2: It is a reality that the general public has the great and awful side. The individuals on the awful likewise reserve the privileges to live their lives gave they don’t upset those on the better side. Those organizations making condoms, unequivocal dresses and medications reserve the options to advertise their items; since it is through that that they can expand their deals and add to the national and worldwide economy (Sawyer, 347). Recall those organizations have legitimate rights to make whatever they are making; it implies that the lawful substance is happy with such companies’ activities. Furthermore, once more, no one is compelled to buy such items. Accuse the buyer, not the merchant or the adverts. Recall the adverts give admonitions with the goal that the correct crowd can watch or hear the substance. Unequivocal adverts are disclosed around evening time when youthful society individuals are snoozing. The ad organizations give work to the individuals scorned in the general public in light of their propensities. For example, lushes would be utilized to promote alcoholic items and from here they can gain a living. The general public would be exhausting on the off chance that it just hades the great individuals.  Speaker 1: Some adverts are misdirecting to the purchasers and this is basic with cell phones, PCs, and tablets among different gadgets.

Mood Free Essays

Product Liability Essays - Tort Law, Law, Private Law, Common Law

Item Liability Item Liability Consistently American shoppers buy items that they feel are gainful to there advancement. Where that untruths relies upon the purchaser. Be that as it may, One subordinate variable is a steady with regards to buying the item. That variable is whether the item is directly for them. At the point when the customer buys an item, they are at risk for whatever disasters may happen and mishaps that may occur. Be that as it may, makers are not totally liberated from the obligation of their item to their purchasers. This is the place item risk lawful issues originate from, a portion of the law which has seen its charge portion of strife and troubles. Item risk is the maker's necessity to caution the buyer of and any potential difficulties related with the item. This is generally finished with a notice mark appended to the item, or is found by means of flyer structure in the guidance manual. Sports and recreational hardware cause genuine wounds regular. There are numerous purposes behind the reason for injury, however most instances of injury are because of item surrenders. These deformities are assembling, structure, and inability to enough caution. Other than the item absconds, purchasers are presented to different types of potential disasters, which are carelessness, break of guarantee, and severe tort lawful duty. Since America is a general public to a great extent subordinate upon the outside methods in which to engage themselves, numerous Americans are transforming from the easygoing observer to that of the overflowing participator. In this way, the quantity of mishaps related with items has risen. Therefore, so have the legal disputes and preliminaries. Item obligation becomes possibly the most important factor when the item breaks, or doesn't perform up to guideline gauges set out by the maker. In a greater number of cases than not, there is some type of injury supported because of item deformity or cases. So, the meaning of item obligation is the duty of the maker to the client if the utilization of its item brings about close to home injury or property harm (Legal Concepts, 122). Sports and recreational gear cause genuine wounds regular. There are numerous purposes behind the reason for injury, yet most instances of injury are because of item abandons (Swartz). These imperfections are assembling, plan, and inability to sufficiently caution. As I have just expressed in the start of this investigation, item obligation has three primary speculations under which recuperation can be made. These recuperations are: ? Carelessness ? Severe obligation ? Break of guarantee Carelessness is the understanding that the maker or producer has the obligation or obligation to applicate a sensible level of care. Numerous individuals neglect to understand that a carelessness activity in not under an obligation to protect that its item won't cause injury; rather, the item simply must be sensibly sheltered. The most widely recognized rate of carelessness is the makers inability to investigate or test an item. Another regular frequencies of carelessness is the litigants inability to adequately alert the client of the threats the respondent thought about. Another is break of guarantee. Studies have demonstrated that the consideration taken by makers to warrant sensible procedure to the purchaser has a great deal to be wanted. From 1982 to 1984 there were 161 passings and 128,000 wounds brought about by ATV's . This absence of obligation can be as a lot to fault for there touchiness as it does to their promoting abuses. One of the most well-known occurrences of carelessness related with items in the makers inability to investigate or test the item. While reviewing the item could have prompted revelation of a physical issue causing imperfection, the maker is at risk. McCormick V. Lowe and Campbell Athletic Goods revealed an assortment of components on the sensibility of the examination. These variables can incorporate industry propels, the earnestness of the conceivable damage, the probability of the conceivable mischief, and the plausibility of the review. In McCormick V. Lowe, the offended party asserted the litigant organization outfitted a vaulting shaft that broke while the offended party was endeavoring to utilize it. The offended party brought a carelessness activity to recuperate the wounds he supported in the fall that brought about the substandard item. The court held that a maker of an item is under an obligation to practice common consideration to test items to decide if such items contai n deserts,

Kansas City

Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). They are at the junction of the Missouri and Kansas (or Kaw) rivers and together form a large commercial, industrial, and cultural center. They are a port of entry, the focus of many transportation lines, with markets for wheat, hay, poultry, and seed. Both cities have meat, dairy, and agricultural processing and packaging plants. Among the chief manufactures of the metropolitan area are auto bodies, chemicals, petroleum and paper products, machinery, and transportation equipment. There are also printing and publishing companies. During the 1970s and 80s the outlying towns and cities that comprise Kansas City's suburban area developed their own industries, businesses, and corporate bases for various companies. As a result, the population of the two adjacent cities declined, and nearby suburban communities and housing developments grew. In the 21st cent., however, the downtown of Kansas City, Mo., has seen a significant revival. The area was the starting point of many Western expeditions; the Santa Fe and Oregon trails passed through there. Several historic settlements of the early 19th cent. (including Westport) have become full-fledged cities. Kansas City, Kans., is the seat of two theological seminaries, the Univ. of Kansas Medical Center, and a state school for the blind (est. 1868). It has an agricultural hall of fame and several museums, and the Huron Indian cemetery is of interest. Kansas City, Mo., is the site of the Nelson-Atkins Museum of Art, the Kemper Museum of Contemporary Art and Design, and the National World War I Museum as well as a science museum and other attractions in the renovated Union Station. There are numerous parks and public spaces filled with fountains and sculptures. Country Club Plaza (finished 1922) was one of the first U. S. shopping malls. Among its educational institutions are the Univ. of Missouriâ€"Kansas City, Avila College, Park College, Rockhurst College, Kansas City Art Institute, a college of osteopathy and surgery, a music conservatory, and theological schools. The city has a symphony orchestra; among its theaters are those of the Kauffman Center for the Performing Arts. The Kansas City Star was founded (1880) by William Rockhill Nelson and headed by him until 1915. The Kansas City Royals (baseball) and the Kansas City Chiefs (football) are the major sports teams, and the Kansas Speedway and the Negro Leagues Baseball Museum are located here. Kansas City has long been noted for its music, particularly jazz and swing, popular there since the 1930s. Kansas City holds various jazz and blues festivals and is home to a jazz museum. See W. D. Grant, The Romantic Past of the Kansas City Region (1987). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University P ress. All rights reserved. See more Encyclopedia articles on: U.S. Political Geography

What Makes a Serial Killer The Psychological Aspect - Free Essay Example

Multicide is the act of killing multiple people. There are three different categories of multicide; mass murder, spree murder, and serial murder (Knight, 2006). The main difference between these three levels of mass murder is the patterns in which the murders are conducted among each. While all three murders pertain interesting questions as why each of the three categories level occur, the main question for this paper is what makes a serial killer? Serial murderers are classified as people who randomly kill three or more people, who are often complete strangers to them, within 30 days. However, there needs to be some time that elapses between the killings like a cooling off period (Haggerty, 2009). In her article, Some Thoughts on The Psychological Roots of The Behavior of Serial Killers as Narcissists: An Object Relations Perspective, Rhonda G. Knight best describes serial killers as a type of abnormal behavior which breaches the boundaries of consensual rationality and normality, and act insane and in forms of terrorism without being classified as insane (Knight, 2006). Serial killers have been dated back to the 1400s, and some of the most commonly known serial killers known across the United States are Jack the Ripper, The Zodiac Killer, Jeffrey Dahmer, and Ted Bundy to name a few. Serial killers are also portrayed in movies as well. Such characters are Jigsaw, Chucky, and Freddy Krueger. Not all serial killers have the same motive, and that is why that today there is still no direct understanding as the psychological and criminal behavior behind serial killers (Knight, 2006). From what we do know, there are four main components to understand a serial killer; personality type, child abuse, sex drive, and narcissism. The personality types a serial portrays can be bipolar mood disorder, paranoia, antisocial personality disorder, schizoid personality, the most common is dissociative identity disorder (Knight, 2006). Dissociative identity disorder is described as a disruption of identity characterized by two or more personality states (Gabbard, 2014). What this means is that a person with dissociative identity disorder has multiple personalities. Multiple personality disorder generally forms through traumatic experiences and the brain will break off different personalities to essentially form different people within one body. Movies such as The Three Faces of Eve correctly portray dissociative identity disorder. Roughly 1-3% of the general population across the world has been diagnosed with dissociative identity disorder. It is slowly becoming a more common psychological disorder to diagnose, but still little is known about how to treat patients with it (Gabbard, 2014). Psychopathy is another personality type disorder that is known among serial killers. Jeffrey Dahmer is the most famous example of psychopathy. Psychopathic serial killers are generally manipulative, remorseless, and use charm and violence to lure their victims (LaBrode, 2007). The cause of this personality disorder relates to the amygdala in the brain. As Rebecca Taylor Labrode states in her article, Etiology of the Psychopathic Serial Killer: An Analysis of Antisocial Personality Disorder, Psychopathy, and Serial Killer Personality and Crime Scene Characteristics, the amygdala is involved in aversive conditioning, instrumental learning, and responses to fearful and sad facial expressions, which are all processes that have been found to be impaired in people with psychopathy (LaBrode, 2007). Personality types are not the sole cause for serial killers, but they are one piece to the puzzle. Many of the issues that are brought upon by serial killers all start with their childhood, and w hat I mean by that is generally their childhood is not all chocolate and rainbows. For the most part, the childhood of serial killers is violent and abusive. There are generally four categories of abuse; physical abuse, psychological abuse, sexual abuse, and neglect. These serial killers, as children, do not have to face abuse to themselves to develop issues. Seeing loved one experience it or being surrounded in that environment can lead to detrimental effects on children (Mitchel Aamodt, 2005). The presence, or absence, of a father or mother can be a factor in serial killers. As well as whether they were neglectful, controlling, smothering, or authoritative (Knight, 2006). Anger and aggression begin to form early on in childhood, and as young adolescents they could start running into trouble with the law with misdemeanors. Sexual abuse in households can play a factor in a strong sex drive in serial killers. Serial killers tend to have an uncontrollable sex drive and are sexually motivated. They generally kill for some sexual gratification (Mitchell Aamodt, 2005). According to Zelda Knight, characteristics of sexually driven serial killers include humiliating and degrading their victims, take trophies from their victims, leave a signature, and enjoy the torture and pain of their victims. They get off from the torture and pain of their victims (Knight, 2006). Another characteristic is that they generally kill prostitutes. This characteristic can be due to that many of their mothers were prostitutes and they were the outcome of appointments between their mother and one of the men (Knight, 2006). For many of them, they are the offspring of illegitimacy, or for many given up and out up for adoption by their birth mothers. The final component to evaluate is the narcissism among serial killers. What is meant among this is that serial killers take pride among their and they would like to be known for it. The common characteristics listed previously provide examples for this, as well as a few more characteristics. Such characteristics include; take trophies from their victims, they are above average intelligence, sometimes revisit the scene, and show no signs of abnormality (Knight, 2006). The main, important characteristic that shows their level of narcissism is leaving a signature at the crime scene. It could be a label, or symbol that they leave behind as a trademark for them, or their signature can be a unique way in which they handle their victims before they kill them. The four components that were examined among serial killers were their personality types, their childhood experience growing up, their insatiable sex drive, and their level of narcissism. As stated in the beginning of the paper, to this day we do not know the direct relationship that causes people to turn into serial killers later on in life. This is due to the fact that not all serial killers act the same way, and they are all triggered and driven by different things. Excessive drug and alcohol abuse, uncontrollable rage, being in charge or have the power, and the tendency for their violence to increase over time are other factors that can contribute to the cause of some psychopaths (Knight, 2006). However, what is known so far is that the four main components commonly seen among serial killers is the four thoroughly explained in this paper. More and more people are studying to see what makes a serial killer, but few is known on how to treat serial killers, which will be the next st ep in understanding them. References Gabbard, G. O. (2014). Gabbards Treatments of Psychiatric Disorders. Washington, DC, London, England: American Psychiatric Publishing. Knight, Z. G. (2006). Some thoughts on the psychological roots of the behavior of serial killers as narcissists: an object relations perspective. Social Behavior and Personality, 34(10), 1189-1206. LaBrode, R. T. (2007). Etiology of the psychopathic serial killer: an analysis of antisocial personality disorder, psychopathy, and serial killer personality and crime scene characteristics. Brief Treatment and Crisis Intervention, 7(2), 159-160. Mitchell, H., Aamodt, M. G. (2005). The incidence of child abuse in serial killers. Journal of Police and Criminal Psychology, 20(1), 40-47.

Famous Quotes About Dance

Dancing is an expression of your soul. You dont need to know complicated steps to dance. You dont have to sashay across the  room  or spin your partner with finesse. If you enjoy dancing, you will be able to find your feet. Dance to the rhythm of your heart, and you will feel happy, guaranteed. It doesnt matter whether you like jazz or waltz, jive or salsa. What matters is that your (literally) heart loves to dance. Dancing is one of the best forms of cardiovascular exercise. But dancing also helps the release of endorphins, the so-called happiness hormone. As  Dave Barry  said, Nobody cares if you cant dance well. Just get up and dance.   Even if the only time you can dance is when no ones watching (possibly the best time of all), these quotes can inspire you to let yourself feel the freedom of dance whether in your living room or on the dance floor.   Alice Abrams In life as in dance: grace glides on blistered feet. Albert Einstein Dancers are athletes of God. Voltaire Let us read and let us dance, two amusements that will never do any harm to the world. Jerome Robbins Dance is like life, it exists as youre flitting through it, and when its over, its done. Martha Graham Dance is the hidden language of the soul. Maya Angelou Everything in the universe has rhythm. Everything dances. George Carlin Those who dance are considered insane by those who cant hear the music. Friedrich Nietzsche He who would learn to fly one day must first learn to stand and walk and run and climb and dance; one cannot fly into flying. Vince Lombardi The good Lord gave you a body that can stand most anything. Its your mind you have to convince. Ginger Rogers I do everything the man does, only backward and in high heels! Edward Lear And hand in hand, on the edge of the sand, they danced by the light of the moon. Oprah Winfrey Every day brings a chance for you to draw in a breath, kick off your shoes and dance. Merce Cunningham You have to love dancing to stick to it. It gives you nothing back, no manuscripts to store away, no paintings to show on walls and maybe hang in museums, no poems to be printed and sold, nothing but that single fleeting moment when you feel alive. Agnes de Mille To dance is to be out of yourself. Larger, more beautiful, more powerful. This is power, it is glory on Earth, and it is yours for the taking. Martha Graham Nobody cares if you cant dance well. Just get up and dance. Great dancers are great because of their passion.

Suffrage of African Americans in Red Summer written by...

In the book Red Summer written by Cameron McWhirter, we learn about the suffrage of African Americans after World War 1. At this time, blacks had been searching for peace and equality. Historian Cameron McWhirter in his book says, â€Å"many people—including black families with returning soldiers—fervently hoped 1919 would usher in a new epoch of peace, prosperity, and freedom.† Instead of getting what they wished for however, there was a series of violence such as lynchings and anti-black riots that swept around the country. World War 1 had a big effect on the life of blacks. McWhirter says that â€Å"the war’s end the previous November had opened a broader marked for cotton; mills across the world need[ed] it for civilian clothes.† African Americans were moving in large numbers from the South to the North and Midwest in what is part of the Great Migration. Blacks wanted to escape the racism of the South. They were trying to run away from poverty, physical violence, and segregation. The war brought many job openings in the North, a great opportunity for the blacks to start a new life. Mcwhirter states that this led to â€Å"returning veterans had trouble finding jobs, since few factories were hiring and southern black migrants had filled many jobs.† So as African Americans migrated to the North, they began to fill empty jobs in the factory and railroad industries. White supremacists saw the increased competition for jobs, and resented the blacks for taking them. In fact, white

The Importance Of Early Childhood Friendships - 1602 Words

Friendship is often diminished, considering the impact it has on everyone’s well being. Early-childhood friendships are frequently overlooked. Preschool friendships are helpful in initiating the process in forming social and emotional skills. It increases a sense of belonging and decreases tension. People who feel as if they are an outcast or unsocial tend to be depressed throughout their lifespan. It is natural to attach to a variety of people and want friendship and support from others, regardless of who they are. People thrive socially in many different ways. There are various ways to help children develop relationship skills that will acquire connections with others. Early childhood friendships benefit and help children become†¦show more content†¦Young children are more likely to form friendships with children who they see on a regular basis. Preschool friends are more likely to maintain close proximity to one another than children who are not friends (Lindsey). The findings of this study suggest that mutual friendship is an important factor in children s social development as early as the preschool years. Without friends life is lonely and isolated. Friends are important to share enjoyable activities with, companions with whom to share worries, people to rescue you in difficulty and to be comforted at times of stress. Additionally friendships have enormous developmental implications (Murray). It helps the socialising process. Also, it promotes the natural move towards â€Å"greater independence† in adolescence (Murray). It does this because when you depend on someone for so long you start to branch off on our own and stop depending on others like you used to. Adolescent friendships also provide a connection to others who are at the same stage (Murray). Most adolescents face the same obstacles in life and experience similar difficulties. Friends in childhood are primarily found at â€Å"school† (Murray). This is because they see each other everyday and it is easier to become friends with someone that you see on a daily basis than someone you only see every so often. In the article, Murray says, â€Å"Visiting friends’ families exposes the adolescent toShow MoreRelatedThe Importance Of Early Childhood Friendship1416 Words   |  6 PagesFriendship is often diminished, considering the tremendous impact it has on our well being. Early-childhood friendship is something that is frequently overlooked as a positive developmental influence. Preschool friendships are helpful in developing social and emotional skills, increasing a sense of belonging and decreasing stress. People who feel lonely or socially isolated tend to be more depressed and have more health issues. Both boys and girls form strong attachments to others need social andRead MoreThe Importance Of Early Childhood Friendships1300 Words   |  6 Pages Friendships are often diminished, considering the impact it has on everyone’s well being. Early-childhood friendships are frequently overlooked. Preschool friendships are helpful in initiating the process in forming social and emotional skills. It increases a sense of belonging and decreases tension. People who feel as if they are an outcast or unsocial tend to be depressed throughout their lifespan. It is natural to attach to a variety of people and want friendship and support from others, regardlessRead MoreThe Importance Of Early Childhood Friendship1267 Words   |  6 PagesFriendship is often underrated, considering the tremendous impact it has on our well being. Early-childhood friendship is something that is frequently overlooked as a positive developmental influence. Preschool friendships are helpful in developing social and emotional skills, increasing a sense of belonging and decreasing stress. People who feel lonely or socially isolated tend to be more depressed a nd have more health issues. Both boys and girls form strong attachments to others need social andRead MoreThe Importance of Friendship and Healthy Relationships in a Childs Development976 Words   |  4 PagesFriendships are so important. They have always been important; but it seems to be the most important in my opinion. We see how friendships play important roles throughout our life span. Friendships are defined and formed in each stage of life from infancy. These include early childhood, middle childhood, adolescence, early adulthood, middle adulthood and late adulthood. Friendships grow from one stage to another. During this time friends become closer. Relationships start out as acquaintances andRead MoreThe Social Development Of Children And Adolescents Essay1644 Words   |  7 Pageshttp://psychologydictionary.org/peer-group]. These individuals are likely to consist of friends, siblings and relatives in order to form a peer group. Some developmental psychologists may argue the relative importance of peers in social development; the extent to which these groups are important in childhood and adolescence are to be discussed throughout. Primarily, it is suggested that peer relations at a young age are positive to the infant- children with parents who have an interactive relationshipRead MoreDevelopmental Transitions in a Subject Essay933 Words   |  4 PagesThe impact that developmental transitions have on a child during early and middle childhood can certainly serve as a difficult and uncomfortable time; however, it is truly an essential part of their overall development. Although my subject’s experiences were quite typical, he did experience two developmental transitions, one occurring during his early childhood and the other during his middle childhood. The first transition was the start of preschool at the age of 4. The beginning of preschool wasRead MoreChallenges Of Children Face When They Start School1703 Words   |  7 PagesWhat are the challenges that children face when they start school? Transition from early childhood to middle childhood involves many milestones in a child’s life, but none quite as significant for both parent and child as when it is time to start fulltime school. Even when a child has been attending pre-school nursery, private nursery, a childminder, or nanny, it is still a major event in any parent and child’s relationship, and as such can cause a lot of anxiety for either or both child and parentRead MoreNegative and Positive Effects of Peer Relationships1564 Words   |  7 Pagesdysfunctional family is of much importance to a healthy development, helping children through peer pressure, acceptance, and the anxiety of belonging. Yet how important is the environment that a child is raised on, this being shared or non-shared? How difficult or easy can peer pressure be? Will peer pressure help or deter a child from being functional. How much do these factors affect development from childhood to adolescence? This paper will explain the different stages of childhood to adolescence, and howRead MoreLove : A Common Thread That Transcends Culture Essay1348 Words   |  6 Pagesattachment to others. It is the ability to relate, to show compassion, and to express selflessness. Love takes many forms and wears many hats, through relationships that customarily begin at birth and grow throughout life, with the addition of friendships, companions, and partners. These experiences shape character. A life without love creates tension between the complicated human aspects of life, as well as behavioral tendencies and psychological development. Love serves as the foundation for JRead MorePossible Causes for the Suicide of Kurt Cobain Essay1276 Words   |  6 PagesPossible Causes for the Suicide of Kurt Cobain Within this assignment I wish to look at the major issues and problems Kurt Cobain faced throughout childhood and into early adulthood. I wish to apply three relevant approaches to this article and hopefully show that they bare some resemblance to the problems he faced. Description of Article ====================== Within this article I wish to briefly look at some major factors of Kurt cobain, which influenced

Tattoos Have Been Around Forever - 1686 Words

Tattoos have been around forever. Otzi the iceman, who lived during 3,300 BC, is one of the most well preserved mummies to exist. After being discovered, scientists later learned he had sixty one tattoos. How is this possible if technology for tattoos didn’t exist for years to come. â€Å"The word tattoo is said to has two major derivations; from the polynesian word ‘ta’ which means striking something and the tahitian word ‘tatau’ which means ‘to mark something’.† (http://www.designboom.com/history/tattoo_history.html) Tattoos were discovered by a simple mistake. Someone got a bad gash and accidently rubbed it with their dirty hand with happened to have ash from a fire pit on it. When the wound healed completely, the skin grew over the ash and†¦show more content†¦Without a doubt, tattoos have been around longer than that. When the Egyptians empire expanded, so did tattooing. Civilizations like Crete, Greece, Persia, and Arabia learned and developed the tattooing art. It eventually made its way to China. Greeks used tattooing as a way of communication for spies. Certain markings showed their ranks and identity. The Romans used tattoos to mark criminals and slaves which is still used today. As years passed, s o did the use of tattoos. Heavily tattooed people were known as freaks and travelled with circuses or freak shows. They were not used as religion or cultural purposes as much anymore. In the late 1700s, â€Å"the cultural view of tattooing was so poor for most of the century that tattooing went underground.† (http://www.powerverbs.com/tattooyou/history.htm) Tattoos first came to Chatham Square in New York City. It was the turning point of the century in the 1900s. The popularity of tattoos were declining across the world. Husband s started tattooing their wives to display their best work. After losing popularity in Chatham Square, it made its way to Coney Island. Tattoo shops began opening up in places around the world that would accept them or people who supported them. At this point, tattoos became known as ‘travel markers’. â€Å"You could tell where a person had been by their tattoos.†

Poetry †Love in Vain Free Essays

When I first laid my eyes on her, I thought I May never see again: she emitted Such a blinding light from her appearance A mastermind criminal she was to Steal the stars and trap them in her eyes which Left the earth in a starless blanket. A glance towards her would leave memories Worth remembering forgotten I was Swallowed by her heavenly features which With ease would take you. The red painted sky At sunset was reflected in her cheeks And the crimson of rage locked in her lips. We will write a custom essay sample on Poetry – Love in Vain or any similar topic only for you Order Now She was the food on my plate and the drink In my glass, the water in the lake and The pump of my blood. She was the scent of A flower, the fire in a furnace, the Glow of a light, the words in a poem She was everything and all revolved Around her. Lavishly sweet was the taste On her lips, which only a touch will leave You dazzled and the stress which you once had Would diffuse into nothing. Just with a wink In our sight, she’ll have anything she wants For you’ll be pampering to her needs. It is better to say ‘stay away from Such devils’ you would give them your life and They’ll leave you lifeless; you’d make them happy But experience it? No you will not. They’ll strip you of your wealth; to think you were In love would be the notion of a fool. Hell would upsurge if you deprive her of A single thing; such creations of God, Beautiful in stature, should not have hearts Of fiery temper like a volcano. Unless you obliterate her from your Mind from the first sight, you’ll be ensnared. Censor her from your mind and you’ll be free. Generous was god, when he let me be Free from this trap, like a fly from a web. And now I am free as a bird in the sky, And like the bird I watch below at those That fall into the similar hole to Me but to deep for them to climb back out. Those sorrowful memories play in my Head, but the pleasurable time I will Never forget. But was my love in vain? Or was it her playing me with her games? I find it hard to believe that I was Merely a pawn in the grasp of such a Woman, but was she ever a woman? How to cite Poetry – Love in Vain, Papers

Car Manufacturing Rich History In Australiaâ€Myassignmnenthelp.Com

Question: Discuss About The Car Manufacturing Rich History In Australia? Answer: Introduction Car manufacturing has a rich history in Australia which has hosted car manufacturing companies for over a century. Infact, the world renowned car manufacturer (Dowling, 2015) Toyota had the first foreign manufacturing facility based in Australia which besides catering to the domestic demand also was exported to other countries. However, with the announcement of withdrawal of support by the government couple of years back, the car industry is about to come to a sad demise. The government would withdraw all support from the car manufacturing industry by February 2018 in wake of which the various manufacturers would close their plants citing economic infeasibility (Dowling, 2017). In this backdrop, the objective of this report is to highlight the government policy with regards to car manufacturing and whether the policy decision taken by the government is correct or not in wake of economic rationale. Discussion Even though the car manufacturing industry traces a long history in Australia but the same would not have been possible without state support. This state support over the years has been extended through protectionism so as to discriminate against the imports and also through various incentives. Infact, it is estimated that over the last decade only, a total sum of $ 5 billion has been extended as state support to car manufacturing industries (Dowling, 2015). Also, it is noteworthy that that the government policy since long has been of managed decline which was never aimed at making the industry sustainable but rather ensuring that the state support be withdrawn in a gradual manner so that the impact on the economy is minimised (Conley, 2014). The main reason for providing support is the employment which is provided both directly and indirectly. The indirect employment is also significant considering the auto ancillaries which are in business so as to provide various parts to the car manufacturing facilities based in Australia. The contribution of car manufacturing to employment in various states of Australia as a percentage of all manufacturing jobs is apparent from the following graph (Jericho, 2014). The pivotal question which arises is why the state support is needed for the Australian car manufacturers to survive. The explanation for this lies in the production costs associated with cars which renders them non-competitive with regards to other car manufacturers. In the cost of production, the particularly concerning cost is labour cost which for car manufacturing tends to be significant (Dowling, 2015). Being a developed country with limited supply of skilled manpower and strict wage laws, the wages paid to the workers in Australia are significantly higher as compared to the low cost destinations found in Asia for car manufacturing. Further, in the recent times, the government has completed removed the import tariffs on cars which has made imported cars more competitive despite the transportation cost. Till now the state was providing support though reluctantly to this ailing industry (Dowling, 2017). Now since the plug has been pulled by the state government, the critical question arises as to whether the industry can sustain through any reforms or policy change. In this regards, it is noteworthy that for production of any good, the factors of production play a vital role. With regards to Australia, it is apparent that the factors of production which Australia has abundant supply of is capital and technology but not labour. This is in sharp contract with Asian developing nations which have vast availability of labour which is semi-skilled and owing to the high unemployment and labour supply, the prevailing wages are quite low which lowers the overall cost of production in these nations. Further, these countries also provide huge markets on accounting of local consumption and hence various foreign manufacturers are locating their manufacturing plants in these locations so as to serve the domestic demand and also cater to exports at a lower cost (KPMG, 2014). It is apparent that Australia by virtue of the factor or resource endowments is more suited for service industry and primary industry (such as agriculture and mining). As a result, it would not be possible for Australian car manufacturing companies to compete with these Asian manufacturing hubs in terms of cost. But, there is an alternative model which is practiced by western car manufacturers based out of Europe that have concentrated on luxury cars only and outsourced the production of mass vehicles if any to low cost destinations (KPMG, 2014). Since the core competency of these developed nations lie in technology, high skilled manpower and capital, hence these have leveraged the available resources to manufacture luxury cars. Similar endeavour could be focused by Australia also having the same set of resources but still on account of the geographical factors, this plan is not feasible in Australia. The European car manufacturers tend to have a significant sized market based at hom e and neighbouring developed countries of Western Europe. However, Australia does not have that privilege with the only neighbouring country of New Zealand and therefore the collective demand from these two nations would not justify setting up a production unit for luxury cars (Williams, 2016). Conclusion Based on the above discussion, it would be appropriate to conclude that the car manufacturing industry in Australia had to close down as it was unsustainable from the beginning. Neither can the Australian manufacturers compete in terms of cost nor can they venture into high end cars due to lack of demand. As a result, it does not make sense to sustain an industry which is not competitive in the modern world when imports are becoming increasingly prevalent. The move by the government is prudent especially considering the fiscal deficit in face of the slowdown from China. Further, the government also needs to deploy the public money in a prudent manner rather than supporting an ailing industry without any sustainable future. References Conley, T.(2014). Managed decline to rapid demise: Abbotts car industrygamble, The Conservation, [Online] Available at https://theconversation.com/managed-decline-to-rapid-demise-abbotts-car-industry-gamble-23124 [Accessed August 25, 2017] Dowling, J. (2015), Who killed the car industry?, The Sydney Morning Herald, [Online] Available at https://www.smh.com.au/business/the-economy/who-killed-the-car-industry-20151112-gkx1c8.html [Accessed August 25, 2017] Dowling, J. (2017), Why Australian car manufacturing died and what it means for our motoring future, Adelaide Now, [Online] Available at https://www.adelaidenow.com.au/technology/why-australian-car-manufacturing-died-and-what-it-means-for-our-motoring-future/news-story/0428dc235d1b44639459959f5a3bbf9b [Accessed August 25, 2017] Jericho, G. (2014). Car industry exit: manufacturing is declining but it is still a vital cog, The Guardian, [Online] Available at https://www.theguardian.com/business/grogonomics/2014/feb/13/car-industry-exit-manufacturing-declining-but-still-vital [Accessed August 25, 2017] KPMG (2014), The UK Automotive Industry and the EU, KPMG Website, [Online] Available at https://www.kpmg.com/UK/en/IssuesAndInsights/ArticlesPublications/Documents/PDF/Market%20Sector/Automotive/uk-automotive-industry-and-the-eu.pdf [Accessed August 25, 2017] Williams, A. (2016), Collapse of Australian car manufacturing industry, Swinburne Website, Retrieved on August 25, 2017 from https://www.swinburne.edu.au/news/latest-news/2016/10/collapse-of-australian-car-manufacturing-industry-.php [Accessed August 25, 2017]

Unit 1 Childcare and Education Essay Example

Unit 1 Childcare and Education Essay Unit 1 an introduction to working with children E1 1. Gainsborough Primary and Nursery school is located on Belgrave Road, Crewe, Cheshire, CW2 7NH, Tel. 01270 685328. The school is aimed at boys and girls from the ages of 3 to 11, provides nursery and school services and it is entirely free for the children to attend. The school is separated in to three sections; one for the children attending the nursery aged 3 to 4; another for children from 4 to 7 years who are educated in the lower school and another for children from 8 to 11 years who are educated in the junior school. . Rainbows is held at Union Street Baptist Church, Union Street, Crewe, Cheshire, CW2 7DJ, Tel: 01270 652151. Rainbows is a voluntary group for young girls aged 5 to 7. Rainbows is a place where young girls can enjoy crafts, games and outings. This organisation encourages young girls to get involved with others in their area and have group discussions allowing them to think for themselves. Rainbows says that it is ‘an opportunity for her to develop – it’s an opportunity to Look, Learn, Laugh, Love. ’ 3. Tinks Children’s Day Nursery Ltd is located on Jubilee Avenue, Crewe, CW2 7PR, Tel: 01270560083. Tinks provides both before and after school care for children from the age of 0 to 5. Tinks prices range from ? 120 per week for 5 half days and ? 185 for 5 full days. â€Å"Tinks staff will care for your baby or very young child on an individual basis, taking into account your childs sleeping patterns, your child will also be kept in a safe and stimulating environment and their development will be monitored. † http://www. tinksnursery. co. k/ Slightly older children will be slowly introduced to the pleasures of education, play and social interaction. Self-discipline and respect for others are also introduced and enforced and Staff will carefully monitor the children’s progress, both physical and intellectual. E2 †¢Tinks helps by reducing the stress in the household for parents who need to know their children are in a safe environment whilst going to work. Tinks also helps parents by ensuring that their children make friends and gain their first stages of education. We will write a custom essay sample on Unit 1 Childcare and Education specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unit 1 Childcare and Education specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unit 1 Childcare and Education specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The children are helped by Tinks as it allows them to gain new experiences and skills. †¢Rainbows helps parents by giving their children opportunities to experience new activities at a young age. It also gives parents an opportunity to work or enjoy leisure at no cost. Rainbows helps young girls by allowing them to socialise with others of their age and helps them to gain useful life skills, for example how to set up a tent. †¢This school helps a wide range of children obtain a free education allowing the children to develop skills both social e. . independence and behaviour. The families of pupils are helped by the school to have a say in their children’s education via email or telephone and the school also provides a safe environment for the children to play allowing parents to work and earn money for the family without worrying about their children. The children are also helped greatly by the school for example learning important life skills and making friends. E3 - There are two main legislations in the UK that support the rights of children. The first of these is the Children’s Act 1989 which was as a result of the UK adopting the UN Convention on the Rights of the Child. This act is well known for its stance that the welfare of children is paramount and made it clear that their needs and interests come first, the act also covers child protection and parental responsibility as well as inspection of settings and made it clear that children’s/young peoples views were to be taken into account when considering future decisions concerning their lives. The Children Act 2004 built on the 1989 act. This act instigated Every Child Matters which promoted the wellbeing of children and contained five aims, It wanted children to be healthy, Stay safe, Enjoy and achieve in education/life, achieve economic wellbeing and to make a positive contribution. This led to the introduction of effective and accessible services focused around the needs of children, young people and parents by the local governments e. g. opticians or speech and language therapists. These organisations were to work together in multi-disciplinary teams to promote children’s wellbeing. The programme’s goal is that every child, whatever their circumstances, has the support they need†¦Ã¢â‚¬  Tassoni et al 2007 page 16 E4- There are 4 main EYFS (Early Years Foundation Stage) principles that underpin working with children. The first of these principles (a Unique Child) states that all children must be seen as individuals who should be learning and developing confidence and independence from birth. An other of these principles (Positive Relationships) states that it is imperative that children learn to build positive relationships with the staff/Key person, the other children and their families. Another of these principles (Enabling Environments) states that the environments where children can learn/develop must meet the children’s individual needs e. g. adapted activities for those at different stages of development. The final principle (Learning and Development) states that all children learn and develop at different rates and in different ways, the practitioner needs to be aware of this and how to inter-connect all areas of learning and development. Three values that underpin working with children are; physical punishment should not be used under any circumstances; the spiritual beliefs, culture, values and customs of the child/family should be respected; the parent/parents/one in current parenting role of the child must be respected as the primary educator/educators of the child. â€Å"The EYFS will ensure all babies and children from birth to five receive high quality care and education from whichever early years setting they attend. † http://www. tameside. gov. uk/earlyyears/foundation/intro E5- It is important to value and respect all children in the setting because every child no matter where they originate from, what language they speak, which gender they are or whether or not they have a disability deserves equal opportunities. This means that practitioners cannot value certain children above others as this will deprive certain children of the attention they may require to develop in confidence. It is important that children feel valued as this raises their self esteem and will help the practitioner to build a positive relationship with them. Practitioners can make children feel valued by making sure that they listen to the children and take their views into account; they can also acknowledge children’s efforts and achievements and give positive feedback; taking into account their ideas and interests is also important as the practitioners can make an effort to include these in activities and finally practitioners also need to listen to the children’s fears and concerns. Respecting them is also crucial as it helps them to learn the appropriate way to respect others and will make them feel that their views are being listened to. Practitioners can show that they respect the children by listening to them; taking time for each one of them; giving them equal opportunities; empathising with them and finally praising and encouraging them. â€Å"As an early year’s practitioner, you need to be able to meet every child’s needs and understand that all children are special and unique. † Tassoni et al 2007 page 7 E6-Three professional skills that will support the practitioner in the workplace are organisation, communication and observation. Organisation is very important when working with children because the practitioner must be able to plan engaging and suitable activities/lessons that will achieve positive results and that the child will learn from. It is also useful for time keeping allowing each child to have a chance to discuss fears and worries or interests and ideas with the practitioner. Communication is very useful when working with children because it allows practitioners to get to know the children through discussions or talks with parents, staff or the children themselves. It also allows the practitioner to engage in open conversations enabling them to obtain positive responses and ideas for future reference. It is also important because it allows cooperation between children, parents and practitioners. Observation is a useful skill when working with young children because it allows the practitioner to gain information from the children for use in the workplace for example when planning activities or for the parent to use at home. Observation is also key when identifying issues certain children are having such as struggling to read or write which can be acted upon with support and adapted activities E7- I feel that it is important to develop a range of study skills to help to support my learning; these will include note taking, time management, reading and listening. These are important because: Note taking is important because it not only allows you to accumulate knowledge but it also allows you to produce useful information that is easily legible and that will be useful in the future when revising the topic/topics. Time management is an important skill because it allows you to make time plans which will help you keep to deadlines and revise a range of things methodically. It will also be useful in placement because it will allow you to be conscious of time spent on certain tasks/ activities that need completing. Reading is an important skill because it will help you to extract useful information from text that will help when planning activities or lessons e. g. (children’s files or work books). Reading will also help the practitioner to converse with children about books they have read or work the child/children have done and it will help develop skills which will support learning e. g. (extracting useful information from a book/website) Listening is very important as it will aid the practitioner when talking with children and will help to find out information on children and their individual needs. It will also enable the practitioner to engage in open conversations with children, parents or other team members. E8 AuthorDate of publicationTitleName of publisher Tassoni et al2007CACHE level 3 childcare and education 4th editionHeinemann Websites †¢http://www. tinksnursery. co. uk/ †¢http://www. tameside. gov. uk/earlyyears/foundation/intro †¢http://www. peelearlyyears. com/pdf/Three%20way%20talk. pdf D1- It is important for the practitioner to develop and maintain positive relationships with other professionals for many reasons. Primarily it is important as work in the setting will require cooperation and teamwork to obtain optimum results when working with the children, planning activities and talking with parents. Also cooperation between staff will make the shared vision of promoting children’s welfare more achievable and easier to maintain within a large group as the staff can share skills, information and advice. However, relationships between staff must be appropriate, staff should treat each other as friends (not close friends) not as family as this may cause tension and reduce professionalism as other staff may feel that they aren’t getting fair treatment and may be ignored or have their opinions rejected. It is important to develop and maintain positive relationships with children’s parents for many reasons. Relationships with parents are most important as they affect both how the child/ children act and how the parent/ parents act. Negative relationships between parents and practitioners may be picked up on by the children who may respond by accumulating a similar attitude toward the staff or they may feel estranged and may be uncomfortable in the setting. Relationships are also important as staff and parents may need to share sensitive or confidential information which requires trust and cooperation. Parents need to feel that their children are safe and are being looked after for them to leave their children with the staff. â€Å"The children need to feel secure with you, but they also benefit from seeing that you communicate with their parents in a friendly way. Young children need to see the social connections between their important adults, rather than getting the idea that their lives operate as separate compartments. † http://www. peelearlyyears. com/pdf/Three%20way%20talk. pdf D2- There is many characteristics of working in a multi agency team. These characteristics are vital when ensuring the ‘optimum way to give children the best start in life‘is applied. One characteristic of working in a multi agency team is that members share knowledge, information and skills with one another to make the job of supporting children easier. This is useful because it allows the different members to help one another, share their advice or opinions on how to manage certain situations and cooperate. Another characteristic of working in a multi-agency team is that there is a shared vision e. g. ensuring that children are cared for. It is important that members of a team have a shared vision because this minimalizes any disagreements on issues and ensures that everyone is working to achieve similar goals which make these goals more achievable. Another characteristic of a multi-agency team is that they have good communication. This is important as it means that members can pass on information easier and cooperate. This means that any information which could be considered important or useful is shared with who it would be appropriate or useful to, or it means that members respect each other and listen to each other. Another characteristic is that the team works together to overcome obstacles and to achieve goals. This makes goal more achievable as there are several members working to the same end. Also this makes any obstacle more approachable as any advice is shared. Another characteristic is that there are many different branches of the team. These different groups are each as useful as one another and provide different attributes to the team. This makes working together important as shared knowledge and skills can produce and efficient force to tackle any issues or aims. C- It is important to listens to children’s views and value their opinions for many reasons. Each child is different so the way we utilise this knowledge should be considered. One reason why we should listen to children’s views is that it shows that we respect them and this should generate a positive response either by the child showing respect to others or by the child feeling that they can approach you about anything and that they will be listened to. Listening to them also helps to generate self-esteem as it makes them feel good about themselves, confidence as it makes them more open about issues or views and shows that we value them as an individual. One reason why we should value children’s opinions is because these can help us determine which methods are most useful when getting children involved and these opinions can generate useful information when coming to terms with the planning of activities as we can discover which children enjoy certain approaches to learning and which don’t. Another reason why we listen to children’s views is that one of the laws enclosed in the UNCRC (UN Convention on the Rights of the Child) states that one basic human right for the child is that they have the right to express and have their views taken into account. It is important that we make the welfare of children paramount in the setting so sticking to the UNCRC is crucial when accumulating positive results. Another reason why we value the opinions of children is that the Children Act 2004 works to ensure that children ‘enjoy and achieve through learning’. To make sure that children do this we must plan and base activities around topics that they both enjoy and will find stimulating when taking part in activities. B- There are four main areas when considering your role and its limits and boundaries in the setting. One reason that practitioners understand the limits and boundaries of their work is due to health and safety. Keeping children safe is crucial but the role the practitioner takes when addressing this is depending on their skill, training and job description or designation. Every setting will have designated first aiders and policies regarding any sustained injuries or accidents. Understanding your role in this matter is important because mistakes can be easily made regarding medical care so ensuring that the children get the best possible is paramount any incorrect procedures carried out however serious must be prevented and the correct methods used by experienced staff members. Another reason why it is important that practitioners understand the limits and boundaries of their work is due to child protection. Every setting will have a child protection policy that needs to be addressed with the utmost responsibility. Every practitioner must find out whether or not a badge is required, if they need to sign in/ out and what is required of them when it comes to contact with children. Physical contact with children is allowed to a certain degree but the setting supervisors and parents will require assurance of their children’s welfare. Another reason that practitioners understand the limits and boundaries of their work is due to childrens behaviour. Children’s behaviour in the setting is usually good but isolated incidents will occur and as a practitioner it is important that you understand where you stand when it comes to dealing with these incidents. Also encouraging children to become overexcited must also be prevented as this may cause more frequent incidents and the children need to be learning and developing in exciting ways but never in a way that will induce unwanted behaviour. Another reason that practitioners understand the limits and boundaries of their work is due to confidentiality. In the setting you will gain knowledge about the children, your colleges and the childrens parents. Understanding which information can be shared with others is very important, a leak of any sensitive information can be very upsetting and may compromise your settings policies and the trust between the parents and the staff. A-It is important to have a child centred approach in the early years setting because it allows children to become the main focus which means that their development, progress and earning is paramount and they will have equal opportunities to succeed. Producing a successful child centred environment involves cooperation between setting staff and parents which helps identify individual needs and issues faced by the children which may affect their approach to learning. The response to these will be vital when creating an environment that provides every child with equal opportunities and attention. Each child in an early years setting has their own learning style, needs and interests these need to be registered and acted upon to be dealt with successfully by the practitioner who will have observed how best to address these issues and generate a stimulating and beneficial activity/activities which promotes optimum development. A child centred environment also has to have relevant and effective health and safety measures. Any issues need to be addressed and dealt with in a Way that promotes the welfare of the children. First aiders should always be in the vicinity and medical supplies must be available to access with ease to ensure the safeguarding of the children. Children at a young age need to be the centre of attention and it is important that they are given the best care, protection and education possible. A child centred approach is the best way to achieve these goals because it makes the child’s welfare paramount which meets the need to be the centre of attention as practitioners assure that each child gets equal attention and care. A child centred approach also produces security in the setting which is very important when protecting children from harm at an early age when they are vulnerable to many hazards, an example of a security precaution in a child centred environment would is taken into account when planning activities, lessons and one on one meetings be security doors that prevent unauthorised access into the building by strangers who could pose a potential threat or exit by the children who may get injured away from help or lost. Finally a child centred approach in an early years setting is important because it raises the standard of children’s education by a marginal proportion as everything is taken into account and built upon to produce efficient, effective and beneficial results.

Ap Lang Synthesis Essay Samples

Ap Lang Synthesis Essay SamplesAp Lang Synthesis Essay samples can be used for creating essay content for your research project. These samples are created by people that have taken their degree in the Department of English Literature and this can help you in writing your content for your presentation. The synthesis essay sample has been created by Ap Lang Synthesis, which is also a known and recognised university for producing good quality of text.When searching for the Synthesis Essay samples, the first thing you should check out is if the product is suitable for your project and what other universities you might use for the project. If you find that the university produces the same types of resources then you may want to check out other options. If the university does not have any other resources then you should use other resources to create your own essay.Before you start using the synthesis essay samples, you will need to have basic understanding of the different types of English essays. A syllabus must also be reviewed so that you understand the guidelines and know how to apply them to the subject of your study.The university or the instructor that gives you the syllabus must be able to guide you through the whole process of creating a course in English or the subjects related to your background. The first step of doing this is to write a syllabus or course outline for your course. After this, you will need to conduct research to find some resources that can be used to create a syllabus.You can also use templates for reference but this can make the task a lot harder. They are more general and are not suited for the assignment. You will need to ensure that your syllabus is detailed so that it has all the information that is needed by the student.The university where you intend to register with Ap Lang Synthesis does have a question bank which includes questions that can be included to help the students when they need them. This is a great resource and can b e used for the faculty members to explain any things that they may want to know about their course.When you choose the university for your class you will find that the faculty members are always willing to answer any questions that you might have and they are also willing to give suggestions for improving the syllabus. The faculty will be looking out for the best students to serve in their class so you will also find that they have every intention of helping those students achieve the highest grades in their course.The synthesis essay samples that are available with Ap Lang Synthesis will show you the kind of resources that are used to create their high quality text. This will allow you to come up with your own content in English so that you can give yourself an edge over the other students when you are presented with essays.

Major Gods and Goddesses of the World

Major Gods and Goddesses of the World In the ancient world, most cultures had many gods and goddesses. Natural phenomena like the sun, moon, thunder, and storms had their own deities who could be prayed to for help or offered sacrifices in order to influence their behavior. Human occupations like warfare, hunting and crafts had patron gods and goddesses associated with them. The stages of life, like childbirth and death, were often thought to be under the protection of specific gods, goddesses, or spirits. The most familiar of these for most of us in the west are those that come from the Greco-Roman myths, although the gods and goddess of the plentiful Hindu pantheon are still worshiped some five millennia later. Search for ancient gods and goddesses in two ways, by culture or alphabetically, by the name of the specific god or goddess. Lists of Gods and Goddesses by Culture or Geographic AreaWho Is Your Favorite God or Goddess? List of Individual Gods/Goddesses Alphabetically: - A - Agdistis or AngdistisAh PuchAhura MazdaAlberichAllahAmaterasuAnAnansiAnatAndvariAnsharAnuAphroditeApolloApsuAresArtemisAsclepiusAthenaAthiratAthtartAtlas   - B - BaalBa XianBacchusBalderBastBellonaBergelmirBesBixia YuanjinBragiBrahmaBrigit   - C - CamaxtliCeresCeridwenCernunnosChacChalchiuhtlicueCharunChemoshCheng-huangCybele   - D - DagonDamkina (Dumkina)DavlinDawnDemeterDianaDi CangDionysus   - E - EaElEnkiEnlilEosEponaEreskigal   - F - FarbautiFenrirForsetiFortunaFreyaFreyrFrigg   - G - GaiaGaneshaGangaGarudaGauriGebGeong SiGuanyin   - H - HadesHanumanHathorHecate (Hekate)HeliosHeng-o (Chang-o)HephaestusHeraHermesHestiaHodHoderiHooriHorusHoteiHuitzilopochtliHsi-Wang-MuHygeia   - I - InannaIntiIrisIshtarIsisIxtabIzanakiIzanami   - J - JesusJunoJupiterJuturna   - K - KagutsuchiKartikeyaKhepriKiKinguKinich AhauKisharKrishnaKuan-yinKukulcanKvasir   - L - LakshmiLetoLizaLokiLughLuna - M - Magna MaterMaiaMardukMarsMazuMedbMercuryMimirMinervaMithrasMorriganMotMummuMuses   - N - NammuNannaNanna (Norse)NanseNeithNemesisNephthysNeptuneNergalNinazuNinhurzagNintuNinurtaNjordNuguaNut   - O - OdinOhkuninushiOhyamatsumiOrgelmirOsirisOstara   - P - PanParvatiPhaethonPhoebePhoebus ApolloPilumnusPoseidon   - Q - Quetzalcoatl   - R - RamaReRhea   - S - SabaziusSarasvatiSeleneShivaSeshatSeti (Set)ShamashShapsuShen YiShivaShuSi-Wang-MuSinSironaSolSuryaSusanoh   - T - TawaretTefnutTezcatlipocaThanatosThorThothTiamatTlalocTianhouTonatiuhToyo-Uke-BimeTycheTyr   - U - UtuUzume   - V - VediovisVenusVestaVishnuVolturnusVulcan   - X - XipeXi Wang-muXochipilliXochiquetzal   - Y - YamYarikhYhwhYmirYu-huangYum Kimil   - Z - Zeus More on Roman and Greek Mythology Greek MythologyAn introduction to and starting point for Greek myth. While the Romans did adopt many of the Greek gods and goddesses, there were plenty of uniquely Roman gods, goddesses, and other spirits and numina. These are lists of the Romans gods divided into categories. The Stories of Gods and MenMany of the ancient Greek myths tell stories about mortal Greek heroes aided by their gods. Gods, Goddesses, Other Immortals of Greek Mythology Moon Gods and Goddesses

Cover Letter Writing Guide

Cover Letter Writing Guide When applying for a job, apart from your resume you should send your cover letter. Writing a great cover letter can get your foot in the hiring managers door, even if you dont have the perfect resume. Usually, there are only 2 types of cover letters – predictable and boring ones and the rare specimen† of cover letters that grab the hiring managers undivided attention and increase your chances of landing the job interview. Keep in mind that you need to accomplish these 4 aspects with your cover letter: Introduce yourself to the hiring manager. Explain why you should get the job. Write things you didnt describe in your resume. Give a short explanation of other aspects of your resume. Sections of ?over Letter In this regard, the standard format of the cover letter contains these 3 sections: 1. Contact Information At the beginning of your cover letter, you should write some personal information. In this section, you should briefly mention a basic info about yourself – degree, area of study/expertise, and your career goals (make sure that those terms align with the goals of the company). Tip: Find out to whom youre writing by researching. Use the companys official website, LinkedIn, or call the company and ask for the hiring managers name. Even if you write it wrong, the hiring manager will appreciate the effort youve made. 2. Introduction (self-promotion) In this section, its important to directly respond to the job description that hiring manager wrote. Explain how your skills, abilities, and previous job experiences can help you to meet the companys needs. The best way of doing this is by literally including words and phrases hiring manager used in the job description in your cover letter. Tip: Include a bulleted list of your accomplishments because that way your experience looks more impressive. 3. Conclusion The final paragraph is often called the call to action section of your cover letter. Inform the hiring manager that youre looking forward to meet in person. Write something like Thank you for taking the time to read my cover letter and thats it. Tip: Write that youll call or send e-mail in a week if you dont get back the response. That is a good way to show that you know how to take the initiative when needed. Cover Letter Page Format Congratulations! Now you have great content for your cover letter but your work isnt over yet. You should not forget about how your cover letter really looks and feels as its the document that gives hiring manager the first (and often the most relevant) impression about you. That is a very important aspect of the cover letter so you need to pay attention to elements such as font style and size, alignment, and margins. When it comes to the font style, its really a matter of choice. You should use a professional looking one that matches/or similar to the font used on the companys website. Standard font size is 10-12 depending on the font style you chose. Make sure that person who will read your cover letter will not strain the eyes. You should maintain a uniform alignment through the whole cover letter. Its the best to keep all paragraphs left-aligned. When we talk about margins, 1 – 1.5 margins are always a safe choice. If you are having troubles fitting everything on one page, you can make the margins little smaller but make sure not to make the content look crammed together. Formatting For Applicant Tracking Systems (ATS) An applicant tracking system (ATS) is a tool that most of the companies use during hiring process to make the reviewing applications faster. Its basically a software that works like some kind of resume database and sorts and organizes applications. Some of ATS are programmed to screen candidates based on the content you included in your resume. Conclusion If youve carefully read the guide above, you should be able to write a great cover letter. So, if youve responded directly to the job description, and included keywords and phrases from it in your own cover letter, you already have high chances of highlighting yourself among bunch of others. After all, your goal is to make the hiring manager to read your cover letter carefully. Your part is to write a great cover letter, in order to give you a higher chance of getting a job and if you feel like you need some help you can buy a cover letter from us. The rest is up to a hiring manager. Good luck!

Unisys Credit Problems Essay Example | Topics and Well Written Essays - 500 words

Unisys Credit Problems - Essay Example ch Unisys has invested will contribute to a greater loss if the company were to use them to remain liquid and be able to fund its operations with the ultimate consequence being a rights issue to finance the deficit. This situation has forced the company to rethink its position on the revolving credit facility which it operates with various funding institutions to the tune of $275 million. The idea is not to renew it and avoid the escalating interests due to such. This presents the company with the challenge of how it will be able to finance its operations and come out of the financial crisis. The management theory available for use by the firm is that what has to be done for the business to remain a float must be done. The company’s management will therefore review the available options and make crucial decisions on which ones are relevant so as to implement the most effective ones. The alternatives available at the disposal of Unisys are numerous but not with serious economic consequences. It seemingly must repay the debt of $300 million by the time of expiry of the revolving credit facility. Unisys can seek funding through issuing additional shares in the market (Malz, 2011). This might not be popular with investors since the market is already volatile and most people, especially companies in the debt market such as Bloomberg realize that Unisys has the most expensive borrowing costs compared to other IT companies such as Affiliated Computer and IBM. The other possibility for Unisys is to cut down on employment expenses by laying-off employees so as to reduce operating expenses (Harvard business review on crisis management, 2000). This will only aggravate the problem as most firms would be interested to know what the situation is like to warrant such a decision. It might also result into low productivity due to reduced manpower. The uncertainty that will be accompanied by such a move would cause distrust amongst many clients, possible clients and financers

Motorola Case Study Example | Topics and Well Written Essays - 1000 words

Motorola - Case Study Example Furthermore, the increasing demand of products and services it offered from the start proves to be a remarkable opportunity in its part. This means that if this has to be applied in the present context, since Motorola has long been established in its industry, the opportunity is that it has the chance to cater the increasing and ever changing market needs. Another opportunity for Motorola is the vast demand for products and services it is in tune with at present. The existence of LG, Apple Incorporated, Nokia and other related companies is a proof that the industry where Motorola belongs is competitive and is a good venue to conduct business that will last for long. Apple Incorporated is known for its highly innovative products. This means that there are more things to be discovered in the industry where Motorola is engaged at present time. This means an opportunity for Motorola to discover and rediscover things on its own and introduce them to the market. The above mentioned opportu nities are very important for Motorola. However, there are also corresponding threats that move against it. The first significant threat is a struggling economy. The 2008 economic downturn proved to be a remarkable threat in the case of Motorola. Economic condition is outside the bound of Motorola’s control and it definitely has significant impact on its part. Its financial stability has been quiet affected by this. This resulted to Motorola’s struggling mobile device business which further frustrates its stakeholders at the bottom line. Another significant threat is Motorola’s competitors. The varying strategic moves of Nokia, Samsung, Sony Ericsson Mobile Communications, LG Electronics, Apple Incorporated and others have tremendously created varying competitive advantage in Motorola’s industry. Each competitor is trying to create their own competitive advantage because they want to be a cut above the rest of the key players in the industry (Porter, 1990 ; Porter, 1998). For instance, the reason why Nokia was not completely harmed by the 2008 economic downturn was due to its ability to effectively use its strategic acquisitions, partnerships and industry leading in research and development. Apple Incorporated on the other hand is aiming to be the top and leading company of products in their latest innovation. LG anticipates customer needs. Samsung is very aggressive in its expansion into developing markets while enhancing strong brand awareness for its high end products. However, it did not overlook the fact that it needs to significantly manage its mid-to-low range products to cater a wide range of customers. It is important to consider that the competitors of Motorola are significant threats because they know what they need to do in the market and they are certainly good at creating strategies that will push them up to their competitive advantage. B. Describe the company's most prominent strengths and weaknesses. Motorola’s strengths involve its ability to understand fully the entire industry and the changing needs of the market. This is due to the fact that it is the pioneering company in its industry. Thus, it has remarkable ideas that could be turned into profit. It has sufficiently created a name and has long been established compared to its competitors. In this, there is no way that it could not surpass the competition. Thus, what it needs to do now is observed what the competitors

Impact of Marketing Collateral in Banks

Impact of Marketing Collateral in Banks INTRODUCTION About HDFC Bank: HDFC Bank was incorporated in August 1994, and, currently has a nationwide network of 2000 Branches and 5,471 ATMs in 996 Indian towns and cities. Differentiate to lead: Trust is a bankers greatest currency and a great banking and financial services brand can be built only on a strong foundation of trust. That pretty much has been HDFC banks story as it emerged from the image of a state owned housing finance corporation to a slick new age universal bank. Incorporated in 1994, the banks contribution to the bustle of post liberalization has been incredible. The banks service offerings include a spectrum of innovative products in retail banking, wholesale banking, the capital markets and many more areas growing consistently at 25-30 percent for over a decade. This has been driven by HDFC banks decision to adopt technology as its backbone. Not only did the technological revolution cut down costs but most significantly it enhanced the customer experience. The experience fostered trust and confidence among customers and the virtuous feedback loop catapulted HDFC bank into the league of elite private sector banks in the country. HDFC banks biggest differentiator from others is its robust set of policies that they worked on backed by quality service. Clear de-risking policies in a high risk Indian market have paid rich dividends to a brand run with great vision and strategy. When others concentrated on numbers, HDFC bank concentrated on quality. That made them an extremely respected bank to deal with. Power Creation: With the vision of being one-stop financial superstore in mind, the bank operates in three segments: Personal Banking, Wholesale Banking, and NRI Services. The Personal Banking segments provides various deposit products, exclusive banking for high net-worth individuals including Wealth Advisory, Private banking and Personal loans such as auto, personal, home, gold, business loans and more. This segment also is the distribution point for third party financial products, such as Mutual Funds and Insurance. In the space of Personal Banking, HDFC banks credit Cards are also enormously trusted. Here as well some well-crafted strategies of the past have yielded brilliant results for the bank. One of the key success factors for HDFC bank is clear de-risked business strategies that not only ensure the right revenue inflow but a loyal customer base. The Wholesale Banking segment provides loan and transaction services to large corporate organizations, emerging corporate organizations, small and medium enterprises and institutional customers. It also offers deposit and transaction banking products, working capital and term finance, foreign exchange products and the like. Other services include trade services, cash management, money market, custodial, tax collection and electronic banking. In addition, it provides correspondent bank services to co-operative banks, private banks, foreign banks and regional rural banks and investment services for non-resident Indians. Communication Strategy: The positioning strategy in recent years has been to position the bank as a one-stop financial supermarket. The objective of the communication has not just been acquisition of new customers, but also creating product awareness, enhancing usage and providing value-adds to customers. The campaigns from HDFC bank have always focused on that and their tagline ‘We Understand Your World only carries the legacy forward. Advertisement campaigns are aimed at highlighting how a product fulfils an identified customer need. The communication showcases the customer benefit first showcasing the banks commitment towards excellence in customer service facilitated through various means, especially technology. The bank also compliments its visual media presence with below the line activities including innovative programmes such as the Merits Scholarship plan which received high acclamation. Magical factors: As a brand, HDFC bank remains committed to India and enhancing the financial service space for everyone in the country. HDFC bank plans to bring financial viability in the next five years to 10 million families at the bottom of the pyramid through supporting microfinance programmes which can be driven by the bank through self help groups rather than just relying on microfinance institutions. The relentless pursuit of efficiency through technology also makes the bank a customer favourite. Their latest innovation is the ‘My Favourite features at ATMs which help customers reduce the time they spend at the ATM. The feature enables the consumer to customize his most often used withdrawal amount thereby speeding up the process by about 40%. It is the focus on little things also that has made HDFC bank such a customer centric bank and is the heart and soul of the brand. Brand Ethos: HDFC bank has always been about making customers comfortable thereby earning their trust. Whether it is through offering transparent products with no hidden fine print or through technological enhancements, HDFC bank has always paid attention to understand customer needs, reinforcing the trust it holds among customers. Its current tagline â€Å"We Understand Your World† is only apt in the sense that if theres one word youd like to associate with HDFC bank it has to be ‘understanding. What is a Brand? The word brand is derived from the Old Norse â€Å"brandr† meaning to burn. It refers to the practice of producers burning their mark (or brand) onto their products. When the technique of branding first started, it was meant to make identifying and differentiating a product easier. Over time, brands came to embrace a performance or benefit promise, for the product, certainly, but eventually also for the company behind the brand. Today, brand plays a much bigger role. Brands have been co-opted as powerful symbols in larger debates about economics, social issues, and politics. The power of brands to communicate a complex message quickly, with emotional impact and the ability of brands to attract media attention makes them an ideal tool in the hands of activists. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and relates to key constituencies i.e. customers, staff, partners, investors etc. Brand identity and image Brand identity is the outward expression of a brand, including its name, trademark, communications and visual appearance. Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand and by extension the branded company, organization, product or service. This is in contrast to the brand image, which is a customers mental picture of a brand. The brand owner will seek to bridge the gap between the brand image and the brand identity Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo and jingles etc., to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products. Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it. Brand Tracking The role of brand tracking methodologies is to monitor the health and the value of your brands. These are the business equivalent of taking your temperature or reading your pulse they can tell you quite reliably (within statistically-dictated tolerances) whether you are ill or well, and even how ill or how well. They can also point to certain symptoms. However, if you want to know how to get better, you may have to go to see a doctor (or, in this case, a consultant/marketing research agency using sophisticated diagnostic and prognostic techniques) Effective brand management relies on getting timely and accurate information from the target audiences. Brand tracking involves designing a program of measurement that is completed on a regular schedule to allow for trend analysis and comparison. Some of the key metrics that are involved in tracking a brand include: Brand awareness and familiarity Brand perceptions Brand positioning Delivery on brand promise Perceptions of competitive brands What are marketing collaterals? Marketing collaterals consists of printed materials that describe a business and its products and services. Marketing collateral includes brochures, posters, banners, standees and other printed materials produced by or for an organization. Types of the marketing collaterals used in HDFC bank are displayed as follows: MARKETING COLLATERALS WINDOW GLAZINGTENT CARDS LCD TVSTANDEE BANNERLEAFLETS POSTERNOTICE BOARD DESCRIPTION OF THE PROJECT Impact of marketing collaterals in branches: Every bank has several branches spread wide all over. As we enter a branch we witness many informative items such as banners, posters, standees, leaflets, window glazing, etc. These are known as marketing collaterals. These collaterals are put up with the intention of being read and used by every individual, customer or non-customer, whosoever enters the branch for whatever purpose. They carry information regarding new offers, schemes, rates, changes in banking operations, RBI implications, list of services provided, etc. These are meant to grab customer attention and to probe them into enquiring about the information displayed. It not only helps in improving sales opportunities but also helps in spreading information about the bank and its services. By observing and studying how effective these collaterals actually are, we could do a cost-benefit analysis and also provide recommendations on improving the effectiveness and usefulness of these collaterals by making desired modifications. The project involves observing visitors and also using questionnaires to identify the effective usage of marketing collaterals in the branches of HDFC bank spread over Mumbai city. Brand tracking of HDFC bank in semi-urban regions of India: A brand is defined as a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors. It is very difficult to understand the perception that people have about a particular brand. The role of brand tracking is to monitor the health and the value of a particular brand. It can tell you quite reliably how are the brand performing and what is the image of the brand, as perceived by the people. Brand tracking can point out the reasons why a brand is not performing well and can also recommend suggestions on improving the brand image. In this project, I will be using questionnaires to interview already existing customers as well as non-customers in semi-urban areas of selected cities of India about how they feel about HDFC bank and its services. Interviews would be done face-to-face or door-to-door. Analysis will be made from the data obtained and the current brand image in the minds of people can be formed. Accordingly, suggestions can be provided on how the brand image can be improvised. OBJECTIVES OF THE PROJECT Impact of marketing collaterals in branches: HDFC bank has 1780 branches and 5231 ATMs in 833 Indian towns and cities. Every branch has several marketing collaterals placed with the intention of spreading awareness about the bank and for improving sales. HDFC bank incurs expenses to put up these marketing collaterals. If the collaterals do not help the bank up to the desired extent at which the bank requires then it is considered that the bank is making losses on these marketing collaterals. The core objective of this project is to study the usefulness of marketing collaterals and to identify the obstacles that are faced by the customer/visitor in utilizing these collaterals. Thus, changes can be suggested in order to improve the utility of these marketing collaterals. Brand tracking of HDFC bank in semi-urban regions of India: A brand plays a very vital role in the sales of any company. The image that people have about a certain brand influences them to make decision regarding whether to use a certain product or service of that particular brand. Thus, in order to improve sales, it is very important to improve the brands image in the minds of people. Brand tracking is a methodology which helps in tracking and identifying the brands image i.e. what people perceive about the particular company. Identifying the brands image is very helpful in placing marketing strategies. The objective of this project is to track the image of HDFC bank in the minds of its customers as well as non-customers in semi-urban markets of India and identifying the banks brand position as compared to its competitors. BENEFITS TO THE ORGANIZATION With the help of this survey, HDFC Bank can identify how much impact its each marketing collaterals has on the customers and which are the collaterals which are not helpful or fail to induce enquiries from the customers. Also the reason behind the collaterals not being attractive are found out and accordingly modifications are suggested. Thus, the effectiveness of the marketing collaterals at various branches of Mumbai city can be increased. The brand tracking survey would help HDFC Bank to identify what people in semi-urban regions perceive about it. Also it can know where it stands as compared to its competitors and what people understand about HDFC Banks local taglines. The brand awareness, visibility, likability and its recall value is calculated. Future marketing strategies can be designed using this information. Apart from these core objectives, HDFC Bank can also use the database collected by the survey for generating leads and other such purposes. LIMITATIONS OF THE STUDY As the method of communication used for the survey is face-to-face or door-to-door, the limitations include limited geographical flexibility, high cost and difficulty in call back or follow-up. The entire surveys, research, analysis and decisions are based on the primary data collected by interviewing people from different cities. So the project is highly reliable on the perceptions, thoughts and ideas of people, which are ever changing. Also measuring the cognitive, affective and behavioural components of an attitude is a limitation. The project on brand tracking is limited to the semi-urban regions of India and does not include the urban cities. RESEARCH PROCESS ADOPTED Both the projects that have been selected are research based projects. To study the impact of marketing collaterals in the branches of HDFC bank in Mumbai city as well as for tracking the image of HDFC bank in semi-urban regions, a research had to be made which followed a process that is divided in 7 steps which are as follows: The entire research process has been designed keeping these 7 steps in mind. Accordingly, a schedule was formed and the stipulated time frame was decided to complete the tasks of the schedule. This helped complete the projects in a smooth and systematically planned manner. THE SCHEDULE OF TASKS IS AS FOLLOWS METHODOLGY USED The methodology adopted for researching on both the projects is by collecting primary data through questionnaire method. Customers as well as non-customers are interviewed using questionnaires on face-to-face basis by visiting different semi-urban regions of a few cities where HDFC bank has its branches located at. Data collected from questionnaires will be used in percentage form as the primary data for making analysis. It is a stringent research methodology based on a perception based survey which would include parameters like brand awareness, brand image/perception, brand recall value, brand performance and brand association. The process for preparing the questionnaires for the brand tracking survey is by interviewing 100 people (random sampling) on what they feel are important attributes or features that they look for while selecting a bank for opening a CASA account. The next step is to select the features that have been desired by maximum number of people asked. These features are to be included in the questionnaire along with the other questions for tracking the brand image of HDFC bank. By multiplying the rank given by interviewees to the importance level of the attribute, a clear idea can be drawn as to where HDFC bank stands as compared to its competitors and in which areas the bank need to work upon. Also, the local taglines of HDFC Bank in different cities for example, Gujarati in Surat, Marathi in Aurangabad and so on has been included in the questionnaire for indentifying the understanding that people, of that particular region, have about the local tagline. In order to prepare the questionnaire to study the impact of marketing collaterals in branches, the most common marketing collaterals have been identified and included. The questionnaires are prepared with the aim of identifying the importance and effectiveness of each marketing collateral and the problems faced by the visitors in using these collaterals. For providing more clarity, both the questionnaires prepared are attached with this report. The entire data derived from the questionnaires regarding both the projects, is coded and saved in EXCEL sheets so that it can be included in the banks MIS and can be used by the bank in future whenever required. CITIES AND BRANCHES VISITED TILL DATE Lists of cities that have been visited for Brand Tracking of HDFC Bank is as follows: 1) Aurangabad People outside the branches of HDFC banks competitors i.e. ICICI bank, SBI and AXIS bank were interviewed using questionnaires that were prepared. 2) Surat Semi-urban regions near Surat city were visited i.e. Bardoli and Amroli. 3) Madhya Pradesh Semi-urban regions of M.P were visited i.e. Khandwa and Harda. 4) Rajkot Semi-urban regions of Rajkot were visited i.e. Wankaner, Metoda and Una. A list of branches of HDFC Bank in Mumbai that were visited to conduct the study on impact of marketing collaterals in branches is as follows: Hughes Road branch Sandoz house branch Khar Road branch Borivali branch Vashi branch Andheri branch Sanpada branch Zaveri branch APMC 2 branch Kandivili branch EXCEL sheets containing the entire information of the cities and branches visited along with the data collected is attached with this report. DATA FINDINGS OF MARKETING COLLATERALS SURVEY List of branches visited: Hughes Road branch Sandoz house branch Khar Road branch Borivali branch Vashi branch Andheri branch Sanpada branch Zaveri branch APMC 2 branch Kandivili branch Total number of people interviewed: 200 Data collected is as follows: 1) How often do you visit the branch? a) Very often 48% b) Less often 28% c) Rarely 24% 2) How much time do you spend in the branch at every visit? a) 5 to 10 minutes 17.5% b) 10 to 15 minutes 34% c) 15 to 20 minutes 20.5% d) Above 20 minutes 28% 3) Which of the following collaterals attract your attention the most? 4) Do you often spend time reading these collaterals? a) Yes 67.5% b) No 32.5% 5) Do you find it easy to read them? a) Yes 94% b) No 6% 6) If yes, does it induce you to inquire about it? a) Yes 75.5% b) No 24.5% 7) If no, what are the obstacles that prevent you from reading it? a) Location of the collateral 2.5% b) Font size/colour 2% c) Too much text matter 12% d) Language 0.5% e) Other issues 6% f) No issues 77% DATA FINDINGS ON BRAND TRACKING Cities Visited: Aurangabad, Surat (Bardoli and Amroli), Madhya Pradesh (Khandwa and Harda) and Rajkot (Una, Wankaner and Metoda) Total Number of peopleinterviewed: 200 Data collected is as follows: (The data provided is divided into three sections i.e. in terms of all the data collected, data collected from customers and data collected from non-customers) 1) Banks that the people were aware about are as follows: All data: HDFC bank 26.3% ICICI bank 21.8% State Bank of India 18% Axis bank 15% Other 18.8% Customers: HDFC bank 28.57% ICICI bank 19.72% State Bank of India 16.32% Axis bank 12.92% Other 22.44% Non-customers: HDFC bank 25.60% ICICI bank 22.51% State Bank of India 18.54% Axis bank 15.67% Other 17.66% 2) Public opinion about each bank with regards to the attributes mentioned as follows: a) Trust All data Customers Non-Customers b) Customer friendly staff All data Customers Non-customers c) Speed of services All data Customers Ranks ICICI HDFC SBI AXIS Impact of Marketing Collateral in Banks Impact of Marketing Collateral in Banks INTRODUCTION About HDFC Bank: HDFC Bank was incorporated in August 1994, and, currently has a nationwide network of 2000 Branches and 5,471 ATMs in 996 Indian towns and cities. Differentiate to lead: Trust is a bankers greatest currency and a great banking and financial services brand can be built only on a strong foundation of trust. That pretty much has been HDFC banks story as it emerged from the image of a state owned housing finance corporation to a slick new age universal bank. Incorporated in 1994, the banks contribution to the bustle of post liberalization has been incredible. The banks service offerings include a spectrum of innovative products in retail banking, wholesale banking, the capital markets and many more areas growing consistently at 25-30 percent for over a decade. This has been driven by HDFC banks decision to adopt technology as its backbone. Not only did the technological revolution cut down costs but most significantly it enhanced the customer experience. The experience fostered trust and confidence among customers and the virtuous feedback loop catapulted HDFC bank into the league of elite private sector banks in the country. HDFC banks biggest differentiator from others is its robust set of policies that they worked on backed by quality service. Clear de-risking policies in a high risk Indian market have paid rich dividends to a brand run with great vision and strategy. When others concentrated on numbers, HDFC bank concentrated on quality. That made them an extremely respected bank to deal with. Power Creation: With the vision of being one-stop financial superstore in mind, the bank operates in three segments: Personal Banking, Wholesale Banking, and NRI Services. The Personal Banking segments provides various deposit products, exclusive banking for high net-worth individuals including Wealth Advisory, Private banking and Personal loans such as auto, personal, home, gold, business loans and more. This segment also is the distribution point for third party financial products, such as Mutual Funds and Insurance. In the space of Personal Banking, HDFC banks credit Cards are also enormously trusted. Here as well some well-crafted strategies of the past have yielded brilliant results for the bank. One of the key success factors for HDFC bank is clear de-risked business strategies that not only ensure the right revenue inflow but a loyal customer base. The Wholesale Banking segment provides loan and transaction services to large corporate organizations, emerging corporate organizations, small and medium enterprises and institutional customers. It also offers deposit and transaction banking products, working capital and term finance, foreign exchange products and the like. Other services include trade services, cash management, money market, custodial, tax collection and electronic banking. In addition, it provides correspondent bank services to co-operative banks, private banks, foreign banks and regional rural banks and investment services for non-resident Indians. Communication Strategy: The positioning strategy in recent years has been to position the bank as a one-stop financial supermarket. The objective of the communication has not just been acquisition of new customers, but also creating product awareness, enhancing usage and providing value-adds to customers. The campaigns from HDFC bank have always focused on that and their tagline ‘We Understand Your World only carries the legacy forward. Advertisement campaigns are aimed at highlighting how a product fulfils an identified customer need. The communication showcases the customer benefit first showcasing the banks commitment towards excellence in customer service facilitated through various means, especially technology. The bank also compliments its visual media presence with below the line activities including innovative programmes such as the Merits Scholarship plan which received high acclamation. Magical factors: As a brand, HDFC bank remains committed to India and enhancing the financial service space for everyone in the country. HDFC bank plans to bring financial viability in the next five years to 10 million families at the bottom of the pyramid through supporting microfinance programmes which can be driven by the bank through self help groups rather than just relying on microfinance institutions. The relentless pursuit of efficiency through technology also makes the bank a customer favourite. Their latest innovation is the ‘My Favourite features at ATMs which help customers reduce the time they spend at the ATM. The feature enables the consumer to customize his most often used withdrawal amount thereby speeding up the process by about 40%. It is the focus on little things also that has made HDFC bank such a customer centric bank and is the heart and soul of the brand. Brand Ethos: HDFC bank has always been about making customers comfortable thereby earning their trust. Whether it is through offering transparent products with no hidden fine print or through technological enhancements, HDFC bank has always paid attention to understand customer needs, reinforcing the trust it holds among customers. Its current tagline â€Å"We Understand Your World† is only apt in the sense that if theres one word youd like to associate with HDFC bank it has to be ‘understanding. What is a Brand? The word brand is derived from the Old Norse â€Å"brandr† meaning to burn. It refers to the practice of producers burning their mark (or brand) onto their products. When the technique of branding first started, it was meant to make identifying and differentiating a product easier. Over time, brands came to embrace a performance or benefit promise, for the product, certainly, but eventually also for the company behind the brand. Today, brand plays a much bigger role. Brands have been co-opted as powerful symbols in larger debates about economics, social issues, and politics. The power of brands to communicate a complex message quickly, with emotional impact and the ability of brands to attract media attention makes them an ideal tool in the hands of activists. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and relates to key constituencies i.e. customers, staff, partners, investors etc. Brand identity and image Brand identity is the outward expression of a brand, including its name, trademark, communications and visual appearance. Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand and by extension the branded company, organization, product or service. This is in contrast to the brand image, which is a customers mental picture of a brand. The brand owner will seek to bridge the gap between the brand image and the brand identity Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo and jingles etc., to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products. Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it. Brand Tracking The role of brand tracking methodologies is to monitor the health and the value of your brands. These are the business equivalent of taking your temperature or reading your pulse they can tell you quite reliably (within statistically-dictated tolerances) whether you are ill or well, and even how ill or how well. They can also point to certain symptoms. However, if you want to know how to get better, you may have to go to see a doctor (or, in this case, a consultant/marketing research agency using sophisticated diagnostic and prognostic techniques) Effective brand management relies on getting timely and accurate information from the target audiences. Brand tracking involves designing a program of measurement that is completed on a regular schedule to allow for trend analysis and comparison. Some of the key metrics that are involved in tracking a brand include: Brand awareness and familiarity Brand perceptions Brand positioning Delivery on brand promise Perceptions of competitive brands What are marketing collaterals? Marketing collaterals consists of printed materials that describe a business and its products and services. Marketing collateral includes brochures, posters, banners, standees and other printed materials produced by or for an organization. Types of the marketing collaterals used in HDFC bank are displayed as follows: MARKETING COLLATERALS WINDOW GLAZINGTENT CARDS LCD TVSTANDEE BANNERLEAFLETS POSTERNOTICE BOARD DESCRIPTION OF THE PROJECT Impact of marketing collaterals in branches: Every bank has several branches spread wide all over. As we enter a branch we witness many informative items such as banners, posters, standees, leaflets, window glazing, etc. These are known as marketing collaterals. These collaterals are put up with the intention of being read and used by every individual, customer or non-customer, whosoever enters the branch for whatever purpose. They carry information regarding new offers, schemes, rates, changes in banking operations, RBI implications, list of services provided, etc. These are meant to grab customer attention and to probe them into enquiring about the information displayed. It not only helps in improving sales opportunities but also helps in spreading information about the bank and its services. By observing and studying how effective these collaterals actually are, we could do a cost-benefit analysis and also provide recommendations on improving the effectiveness and usefulness of these collaterals by making desired modifications. The project involves observing visitors and also using questionnaires to identify the effective usage of marketing collaterals in the branches of HDFC bank spread over Mumbai city. Brand tracking of HDFC bank in semi-urban regions of India: A brand is defined as a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors. It is very difficult to understand the perception that people have about a particular brand. The role of brand tracking is to monitor the health and the value of a particular brand. It can tell you quite reliably how are the brand performing and what is the image of the brand, as perceived by the people. Brand tracking can point out the reasons why a brand is not performing well and can also recommend suggestions on improving the brand image. In this project, I will be using questionnaires to interview already existing customers as well as non-customers in semi-urban areas of selected cities of India about how they feel about HDFC bank and its services. Interviews would be done face-to-face or door-to-door. Analysis will be made from the data obtained and the current brand image in the minds of people can be formed. Accordingly, suggestions can be provided on how the brand image can be improvised. OBJECTIVES OF THE PROJECT Impact of marketing collaterals in branches: HDFC bank has 1780 branches and 5231 ATMs in 833 Indian towns and cities. Every branch has several marketing collaterals placed with the intention of spreading awareness about the bank and for improving sales. HDFC bank incurs expenses to put up these marketing collaterals. If the collaterals do not help the bank up to the desired extent at which the bank requires then it is considered that the bank is making losses on these marketing collaterals. The core objective of this project is to study the usefulness of marketing collaterals and to identify the obstacles that are faced by the customer/visitor in utilizing these collaterals. Thus, changes can be suggested in order to improve the utility of these marketing collaterals. Brand tracking of HDFC bank in semi-urban regions of India: A brand plays a very vital role in the sales of any company. The image that people have about a certain brand influences them to make decision regarding whether to use a certain product or service of that particular brand. Thus, in order to improve sales, it is very important to improve the brands image in the minds of people. Brand tracking is a methodology which helps in tracking and identifying the brands image i.e. what people perceive about the particular company. Identifying the brands image is very helpful in placing marketing strategies. The objective of this project is to track the image of HDFC bank in the minds of its customers as well as non-customers in semi-urban markets of India and identifying the banks brand position as compared to its competitors. BENEFITS TO THE ORGANIZATION With the help of this survey, HDFC Bank can identify how much impact its each marketing collaterals has on the customers and which are the collaterals which are not helpful or fail to induce enquiries from the customers. Also the reason behind the collaterals not being attractive are found out and accordingly modifications are suggested. Thus, the effectiveness of the marketing collaterals at various branches of Mumbai city can be increased. The brand tracking survey would help HDFC Bank to identify what people in semi-urban regions perceive about it. Also it can know where it stands as compared to its competitors and what people understand about HDFC Banks local taglines. The brand awareness, visibility, likability and its recall value is calculated. Future marketing strategies can be designed using this information. Apart from these core objectives, HDFC Bank can also use the database collected by the survey for generating leads and other such purposes. LIMITATIONS OF THE STUDY As the method of communication used for the survey is face-to-face or door-to-door, the limitations include limited geographical flexibility, high cost and difficulty in call back or follow-up. The entire surveys, research, analysis and decisions are based on the primary data collected by interviewing people from different cities. So the project is highly reliable on the perceptions, thoughts and ideas of people, which are ever changing. Also measuring the cognitive, affective and behavioural components of an attitude is a limitation. The project on brand tracking is limited to the semi-urban regions of India and does not include the urban cities. RESEARCH PROCESS ADOPTED Both the projects that have been selected are research based projects. To study the impact of marketing collaterals in the branches of HDFC bank in Mumbai city as well as for tracking the image of HDFC bank in semi-urban regions, a research had to be made which followed a process that is divided in 7 steps which are as follows: The entire research process has been designed keeping these 7 steps in mind. Accordingly, a schedule was formed and the stipulated time frame was decided to complete the tasks of the schedule. This helped complete the projects in a smooth and systematically planned manner. THE SCHEDULE OF TASKS IS AS FOLLOWS METHODOLGY USED The methodology adopted for researching on both the projects is by collecting primary data through questionnaire method. Customers as well as non-customers are interviewed using questionnaires on face-to-face basis by visiting different semi-urban regions of a few cities where HDFC bank has its branches located at. Data collected from questionnaires will be used in percentage form as the primary data for making analysis. It is a stringent research methodology based on a perception based survey which would include parameters like brand awareness, brand image/perception, brand recall value, brand performance and brand association. The process for preparing the questionnaires for the brand tracking survey is by interviewing 100 people (random sampling) on what they feel are important attributes or features that they look for while selecting a bank for opening a CASA account. The next step is to select the features that have been desired by maximum number of people asked. These features are to be included in the questionnaire along with the other questions for tracking the brand image of HDFC bank. By multiplying the rank given by interviewees to the importance level of the attribute, a clear idea can be drawn as to where HDFC bank stands as compared to its competitors and in which areas the bank need to work upon. Also, the local taglines of HDFC Bank in different cities for example, Gujarati in Surat, Marathi in Aurangabad and so on has been included in the questionnaire for indentifying the understanding that people, of that particular region, have about the local tagline. In order to prepare the questionnaire to study the impact of marketing collaterals in branches, the most common marketing collaterals have been identified and included. The questionnaires are prepared with the aim of identifying the importance and effectiveness of each marketing collateral and the problems faced by the visitors in using these collaterals. For providing more clarity, both the questionnaires prepared are attached with this report. The entire data derived from the questionnaires regarding both the projects, is coded and saved in EXCEL sheets so that it can be included in the banks MIS and can be used by the bank in future whenever required. CITIES AND BRANCHES VISITED TILL DATE Lists of cities that have been visited for Brand Tracking of HDFC Bank is as follows: 1) Aurangabad People outside the branches of HDFC banks competitors i.e. ICICI bank, SBI and AXIS bank were interviewed using questionnaires that were prepared. 2) Surat Semi-urban regions near Surat city were visited i.e. Bardoli and Amroli. 3) Madhya Pradesh Semi-urban regions of M.P were visited i.e. Khandwa and Harda. 4) Rajkot Semi-urban regions of Rajkot were visited i.e. Wankaner, Metoda and Una. A list of branches of HDFC Bank in Mumbai that were visited to conduct the study on impact of marketing collaterals in branches is as follows: Hughes Road branch Sandoz house branch Khar Road branch Borivali branch Vashi branch Andheri branch Sanpada branch Zaveri branch APMC 2 branch Kandivili branch EXCEL sheets containing the entire information of the cities and branches visited along with the data collected is attached with this report. DATA FINDINGS OF MARKETING COLLATERALS SURVEY List of branches visited: Hughes Road branch Sandoz house branch Khar Road branch Borivali branch Vashi branch Andheri branch Sanpada branch Zaveri branch APMC 2 branch Kandivili branch Total number of people interviewed: 200 Data collected is as follows: 1) How often do you visit the branch? a) Very often 48% b) Less often 28% c) Rarely 24% 2) How much time do you spend in the branch at every visit? a) 5 to 10 minutes 17.5% b) 10 to 15 minutes 34% c) 15 to 20 minutes 20.5% d) Above 20 minutes 28% 3) Which of the following collaterals attract your attention the most? 4) Do you often spend time reading these collaterals? a) Yes 67.5% b) No 32.5% 5) Do you find it easy to read them? a) Yes 94% b) No 6% 6) If yes, does it induce you to inquire about it? a) Yes 75.5% b) No 24.5% 7) If no, what are the obstacles that prevent you from reading it? a) Location of the collateral 2.5% b) Font size/colour 2% c) Too much text matter 12% d) Language 0.5% e) Other issues 6% f) No issues 77% DATA FINDINGS ON BRAND TRACKING Cities Visited: Aurangabad, Surat (Bardoli and Amroli), Madhya Pradesh (Khandwa and Harda) and Rajkot (Una, Wankaner and Metoda) Total Number of peopleinterviewed: 200 Data collected is as follows: (The data provided is divided into three sections i.e. in terms of all the data collected, data collected from customers and data collected from non-customers) 1) Banks that the people were aware about are as follows: All data: HDFC bank 26.3% ICICI bank 21.8% State Bank of India 18% Axis bank 15% Other 18.8% Customers: HDFC bank 28.57% ICICI bank 19.72% State Bank of India 16.32% Axis bank 12.92% Other 22.44% Non-customers: HDFC bank 25.60% ICICI bank 22.51% State Bank of India 18.54% Axis bank 15.67% Other 17.66% 2) Public opinion about each bank with regards to the attributes mentioned as follows: a) Trust All data Customers Non-Customers b) Customer friendly staff All data Customers Non-customers c) Speed of services All data Customers Ranks ICICI HDFC SBI AXIS